Hushan Autoparts Inc. - Once Selling Plastic Car Door Handles with a 3-Month Lifespan, Feeling Increasingly Uneasy... He Spent 5 Years Developing 'Unbreakable Handles,' Selling 10 Million Units Annually and Dominating 70% of the North American Market.
How did a Taiwanese manufacturer come to dominate the North American automotive door handle aftermarket (AM) with annual sales reaching 10 million units and revenues exceeding NT$1 billion? The answer lies in their unwavering commitment to quality: 'Our products must not only surpass competitors but also be better than the original manufacturers.
HUSHAN Autoparts Inc. -Received the 7th Taiwan Mittelstand Award.
HUSHAN Autoparts Inc. has been honored with the Excellent Mid-sized Enterprise Award by the Ministry of Economic Affairs in its 7th edition. Established in 1972, Hushan Corporation has been focusing on the research and development as well as manufacturing of automotive parts. As the world's largest manufacturer of...
Hushan Gets a Handle on Digital Transformation
YC Chen, CEO, Hushan Autoparts Inc. Door handle component technology may not get as much press attention as the latest engine innovations or concept cars, but they are often the first interactions we have with our vehicles. Hushan Autoparts, the company behind many of the car handles and other components...
HUSHAN Autoparts Inc. -How Does a Taiwan-Based Aftermarket Car Handle Manufacturer Win the Global Market?
How Does a Taiwan-Based Aftermarket Car Handle Manufacturer Win the Global Market? Courtesy of PwC I. Organization background Hushan Autoparts Inc. was established in 1972 and is the leading manufacturer in the automotive door handle aftermarket. Based in Taiwan, the company exports approximately ten million door handles annually, exporting to more...